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Retail, Consumer & E-commerce

Central incentives for consumer brands

Central support goes mainly to manufacturing and jobs, which matters for brands meeting the 30% local-sourcing rule or making in India. Budget 2026-27 adds courier-export and footwear measures. Status is shown as printed, as of 1 October 2026.

₹10,900 crorePLI for Food Processing outlay, FY2021-22 to FY2026-27
₹99,446 croreEmployment Linked Incentive outlay; jobs created to 31 Jul 2027
₹25,060 croreExport Promotion Mission, FY2025-26 to FY2030-31
116,000Retail sellers on ONDC in 630+ cities by December 2025
Facts as of 1 October 20267 sources citedHow we keep this current

How the status labels work

Each scheme carries the status printed in the source brochure, as of 1 October 2026:

  • Open: available or accepting applications.
  • Closing: a stated window or period ends on the date shown.
  • Closed: no new applicants.
  • Announced: announced or approved; check operating guidelines.

The live status of all schemes across sectors is kept in the incentive tracker.

Production incentives

Production incentives favour brands that manufacture in India. Central support goes mainly to manufacturing and jobs, which matters for brands meeting the 30% local-sourcing rule or making in India.

SchemeWhat the investor getsWho qualifiesStatus as printed
PLI for Food Processing (PLISFPI)Incentives on eligible incremental sales; outlay ₹10,900 crore for FY2021-22 to FY2026-27, with ₹3,271.44 crore paid up to June 2026.163 approved applications from 127 companies, including 69 MSMEsRuns to FY2026-27; 163 applications
PLISFPI: branding and marketing abroad50% of eligible spending on branding and marketing abroad, up to 3% of food sales or ₹50 crore a year, whichever is less.Approved PLISFPI applicantsFor approved applicants (30 Jul 2026)
PLI for white goods (ACs and LED lights)Incentives for making components of air conditioners and LED lights in India; scheme outlay ₹6,238 crore.Component makers selected under the scheme: 85 companies after the fourth round (January 2026)4th-round window closed 14 Oct 2025
PLI for textiles (MMF apparel, MMF fabrics, technical textiles)Incentives on incremental turnover; from FY2025-26 at least 10% growth over the previous year is required from year 2.New applicants from 1 August 2025 (window closed 31 March 2026): minimum investment ₹150 crore (Part 1) or ₹50 crore (Part 2)Window ended 31 Mar 2026
PM MITRA textile parksSeven integrated parks covering the value chain from spinning to manufacturing at one location; scheme outlay ₹4,445 crore.Investors taking space in the parksSeven parks being set up
Employment Linked Incentive (ELI)Outlay ₹99,446 crore. Up to ₹3,000 a month per additional employee (pay up to ₹1 lakh) for two years, with a focus on manufacturing; first-time employees get one month’s wage up to ₹15,000.EPFO-registered employers adding at least 2 jobs (under 50 staff) or 5 (50 or more), sustained six months, 1 Aug 2025 to 31 Jul 2027Jobs created to 31 Jul 2027

Note: Food PLI beneficiaries have invested ₹9,207 crore against ₹7,722 crore committed (PIB, 30 Jul 2026). The white-goods and textile PLI windows are closed to new applicants; they are listed because selected beneficiaries continue to receive incentives.

Export and digital-commerce measures

Export and digital-commerce measures help brands that source from India. Budget 2026-27 targets e-commerce and footwear exporters. Mega Food Parks were discontinued from 1 April 2021; operational parks still take food processors.

SchemeWhat the investor getsWho qualifiesStatus as printed
Courier exports (Budget 2026-27)Removal of the ₹10 lakh value cap per consignment on courier exports; better handling of rejected and returned consignments.Small businesses, artisans and start-ups exporting through e-commerceAnnounced 1 Feb 2026
Footwear and leather exports (Budget 2026-27)Duty-free imports of specified inputs extended to exporters of shoe uppers; export period for final products extended from 6 months to 1 year.Exporters of leather or synthetic footwear and of leather or textile garmentsAnnounced 1 Feb 2026
Export Promotion Mission₹25,060 crore for FY2025-26 to FY2030-31, consolidating export support such as trade finance for MSMEs (Niryat Protsahan) and market access (Niryat Disha).Exporters, with a focus on MSMEsApproved Nov 2025; runs to FY2030-31
Open Network for Digital Commerce (ONDC)Government-backed open network for digital commerce; over 116,000 retail sellers in 630+ cities had joined by December 2025.Sellers, buyer platforms and logistics providers116,000 sellers by Dec 2025
Mega Food Parks (PMKSY component)Cluster infrastructure for processing, storage and common facilities; 41 parks approved in 25 states, of which 25 are operational.Food processors locating in operational parksDiscontinued from 1 Apr 2021

How the schemes fit a consumer brand

  • Brands that make in India. The food, white-goods and textile PLIs reward incremental sales or turnover from Indian manufacturing. A single-brand retailer with more than 51% FDI that sources from PLI beneficiaries, or manufactures itself, can count that spend towards the 30% India-sourcing test (see FDI rules).
  • Brands that hire. ELI applies to any EPFO-registered employer adding jobs between 1 August 2025 and 31 July 2027, including store and warehouse staff, with a stated focus on manufacturing. Payroll conditions are covered under Labour Codes.
  • Brands that export. The courier-export change, the footwear measures and the Export Promotion Mission sit alongside the Press Note 3 (2026) permission for FDI-funded marketplaces to hold inventory for export.
  • Brands that sell through open networks. ONDC is a network, not a grant; the figure shown is its seller base.

What to check next

  • Treat every “Announced” item as a Budget statement until the operating guidelines or notification are issued; confirm with the administering ministry.
  • For PLI schemes, confirm whether any application window is open before planning around them; the white-goods and textile windows are closed as of 1 October 2026.
  • Check ELI eligibility by headcount: at least 2 additional jobs for employers under 50 staff, or 5 for 50 or more, each sustained six months.
  • Confirm the current list of operational Mega Food Parks with the Ministry of Food Processing Industries before choosing a site.
  • Cross-check scheme status in the incentive tracker before any claim is modelled.

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